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February 12, 2020


I like that you wrote on how people don't live life in campaigns or quarters, they live in moments.

And the fact that nowadays people are consuming media through their gadgets during those very moments, make what you wrote about "the trick is to make lots of little acts add up to one big picture" made much more sense.

Great post, as always :)

Great books - especially messy.

It is interesting how the industry grasps onto new approaches that claim to achieve disproportionate attention and then don’t realise that by having everyone do it, it becomes the opposite of what it is supposed to achieve.

Hijacking for example.

Once a great approach for a brand to have a conversation with culture and now, is so expected, that it not only fails to garner attention but actively puts people off.

We can be quite pathetic at times can’t we.

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