Simple ways to do strategy

Let's face it, advertising or whatever you want to call it these days is hilariously over complicated. 

So many comms planning models, brand planning tools, brand frameworks.

Here's a fool-proof approach to cut-through it all.

1. Where are you now?
2. Where do you need to be?
3. What's stopping you?
4. What could change this?

That's it. It's amazing how just asking those three questions relentlessly can slice through lazy thinking or flabby ideas. Especially in workshops.

Just as three simple questions to unlock a brand idea. The sweet-spot between:

1. What is your motivation?
2. What would be missed if you disappeared?
3. What have you seen that people care about that everyone else has missed?

Try it!!

Comments

[Rob]

Judging by a lot of the work out there, some people would find this complicated.