In was okay in school, many are not.
For most of high school I had swimming, which wasn't really cool.
But gave me some sort of double life, which was cool to me at least.
But I loved learning, I was into most of the subjects that were taught.
That made me a bit of a nerd.
It's a strange thing about the UK, but being actively passionate about something is, well, nerdy.
More than that, we hate people who are earnest, who lay themselves bare.
We prefer irony, facetiousness and never saying what we really mean.
I can tell you this is hard as a teenager.
It's confusing enough without having to hide what you love.
But being different to your peers at that age is terrifying.
In many ways, it's terrifying as a grown up.
It's why I'm determined to be honest and show how I feel.
If one person feels more able to as a result, its worth it.
But the challenge is huge.
Reality TV and YouTubers reinforce the idea you can get rich by doing absolutely nothing of real value.
If you work in agency, there can be a 'type' that does well.
The owning the room, handwavey, super-confident type.
There's also the strategy type who follows the rules to the letter, especially the propriety process.
No ever got fired for following the process.
But look at Musk (love or hate him) look at Jobs, look at Dyson.
These are geeks who had the confidence to passionately think different.
But also the will to do.
We need to make heroes of people who are prepared to act, rather than sit on their hands.
Not just talk a good game, prove their point.
See it through.
Dyson wasn't the only one who thought of a bagless vacuum.
He was the only one who had the will to get it to market.
Jobs was the only one who could be bothered to make an MP3 player that was actually a joy to use.
He didn't invent mobile music, he just tried harder at making it good.
How many times have you thought, "Is it just me?"
How many times did you keep it to yourself?
How many great ideas have you worked on that died because everyone lost the will to stick with it?
Conventional wisdom is one enemy of course.
Apathy is even bigger.
I don't think we're short of people with knew ideas.
We're short of people given the space to do something about them.
Or with the will to do it themselves anyway.
Different is okay, but it's useless without do.
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