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November 07, 2022


You're pretty much dismissing most of todays, more or less, acknowledged expertise in marketing. Curious about your upcoming post.

Not quite dismissing it, so much of it is backed up with good data - however, for example the IPA databank - it tends to be averages from outliers and while it's good to know the rules, when planning is about disproportionate results, or at least reaching objectives in the most efficient way (sending less than anyone else) I just think 'following the rules' limits what is possible

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