You can't get to great without pushing through average

 

I go on about being an athlete a lot, sorry about that, but still

 

I always hated to start to a new year when I was a swimmer

Train for months, reach peak form

Take a few weeks off, then you start all over again

 

It always shocked me how quickly form disappeared

You’d start again a shadow of the athlete you were a few weeks back

And the hard truth was it would take weeks just to get back to average

A place fit enough just to train at a quality level

And then, when form comes, it’s just the end of the beginning

That last ten percent is the hardest to come by

But it’s the difference between winning and losing

It doesn’t get easier, you’re just able to push harder

 

Put another way, great only happens by pushing through average

 

That’s my problem with AI

Anything that saves time is, of course great

And it can be great for average ideas you then finesse into gold

 

But that approach will only get you so far

Because great ideas require the subconscious to do some work

It’s not just about creating average ideas to improve and re-combine

The very act of doing them yourself feeds the brain

It gives the subconscious the raw material it needs

For a flash of insight happens slowly and all at once

 

Great ideas don’t magically appear

They are the result of purposeful hard work

It’s not great news, but a shortcut from A to B is fine, but only that

The actual journey dictates the manner of your arrival

Sorry about that

Comments

[NickFletcher]

I agree with your position. My worry is that AI becomes good enough for clients (and agencies) chasing the easy route.